One of my projects for this summer is to put together a WordPress blog. This will be a professional/personal blog: It'll be a personal blog since it won't be sponsored by my (future) employer (whoever that turns out to be) and I won't be representing them, but I'll be discussing professional topics related to the field of technical communication. So I'm trying to come up with a name for my new blog. In doing so I'm considering several factors:
- The URL must be available. To simplify searching the blog title and the URL should match. When I know the name of a site I often type it into the address bar directly rather than search for it through a search engine. Using my name as the URL is definitely one way of identifying the site with me, but these days it's more common to tie the URL to the name of the site and identify yourself on your blog in other ways.
- The name should reflect what I'm talking about. This is tricky. I'm planning on talking about technical communication, but that encompasses a broad range of topics and I haven't narrowed it down to individual facets of the field yet. Which tells me I should probably think about this more before I start my blog, including coming up with a list of tags I intend to use.
- The name should reflect my personality. Personal branding is a big concept these days and this blog will become part of my personal brand. In my mind, how this works into the title is in what types of words I use. Does my title include an action verb? Alliteration? A made-up word? How I put the words I choose together can reflect a little about who I am.
- The name shouldn't be too long. One word probably isn't enough for me but 16 words is definitely too long. There's a happy medium out there, I just have to find it.

